Evaluation 4 and 5

Evaluation 4- Who would your audience be for your media product?
Evaluation 5- How did you attract/address your audience?

Actors

We were always going to have a teenage girl cast as the protagonist, but we had a few different ideas before we settled on Kira. But we finally felt that Kira had the right look of panic on her face when she shot the scenes that lent itself towards realism.

Originally the attacker was gong to be seen, before we decided to include POV shots in our opening, and we were going to cast a teenage boy as the attacker (at that point in planning it was an age appropriate casting decision). Unfortunately, those plans fell through and we then reworked the antagonists age, and included POV shots for effect, making it unnecessary to find a middle aged man to cast in the role, as the face of the attacker is not seen in our film.

Questionnaire

The questionnaire planned doesn't seem necessary anymore as all the pertinent questions were answered in the response to the showcase

Showcase and response

          



         


These are some of the reaction we captured after our opening was screened to parents and peers at the media showcase. The overwhelming consensus was that the female protagonist was a large draw for young female audiences. The only criticism we received was in regards to acting- something that is subjective, and the complaint wasn't consistent throughout the comments we received.

Similar products and target audience

Products similar to ours are:



'Jack Ryan: Shadow Recruit' produced by Skydance Productions














'Ocean's Eleven' produced by Marv Films



'The Man From U.N.C.L.E'  produced by RatPac Productions



These products are marketed towards people the same age as the protagonist- namely males in their mid-thirties, but research shows that they wouldn't be interested in a film with a young female protagonist- and that young girls are interested in spy films with a female protagonist.

Questionnaire plan

I am planning a questionnare asking people if they like action films, their favourite type of protagonist, their favourite genre, etc... I am hoping ask this to a range of ages and demographics, so that my group has a better idea of what the target audience for our film opening should be.